John D. Polcari

Author Bio

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John is an accomplished business development leader, author, and marketer with more than 25 years of sales and marketing experience across various industries, including, CRM, Digital marketing, ecommerce and payments. Prior to joining Relevancy Group Consulting, John served as SVP of Sales and Marketing at Zeta Global. John served as Executive Vice President of Sales for Paydiant. Prior to Paydiant, John was Executive Vice President of Sales at eBay Enterprise (formally e-Dialog). John has successfully negotiated long-term partnerships with more than 35 top online retailers, including: Buy.com, Nike, VF Corp, Vans, Jet Blue, CVS, Comcast, American Airlines and the Washington Post. Prior to this role, John served as Senior Vice President of Global Marketing and Sales at Optaros, a leading provider of social commerce solutions. John also served as a sales leader at Epsilon (an American Express Company, at the time) and Vice President of Corporate Development for Genesys Conferencing, where he started Internet channels, digital relationships, alliances, and strategic partnerships. In addition, John has extensive direct database marketing experience through senior national sales and marketing leadership roles with Hill Holliday Advertising. He began his career with American Express earning leading sales awards and key assignments in sales management and national account management positions.